Ice Hockey UK are excited to announce a new partnership agreement with HockeyStation.

HockeyStation have become an official partner of GB Ice Hockey and their logo will appear on the helmets of Great Britain Women, Under-18 Women, U16 Women, U20 Men, U18 Men and U16 Men.

The partnership also gives HockeyStation a series of website, digital and data rights designed to boost awareness of their e-commerce site with fans of GB Ice Hockey.

Established in 2003, Hockeystation – www.hockeystation.com – have the biggest multi-brand hockey store in the UK.

Based in Woking in Surrey, HockeyStation have grown over the past two decades and in 2022 they increased their shop size to give customers an ultimate in-store experience, as well as a dominating presence online.

IHUK Chief Executive, Henry Staelens said: “We are very pleased to announce this new partnership agreement with HockeyStation.

“They have been part of the UK hockey scene for 20 years now. We are very grateful for their support of GB Ice Hockey and feel that we can add strong commercial value back to them as our partner, helping them take their business on to the next level of success.

“It’s great to be linking up with such a forward-thinking UK hockey business and we look forward to working with them for many years to come.”

Sarah Tillyer, a director of HockeyStation, said: “The team here at HockeyStation are very proud to be officially partnering with GB Ice Hockey.

“The UK hockey family have had good reason to be proud of all the GB teams over recent years – flying our flag higher with their continued success and improvement.

“As a UK retailer, we pride ourselves on being customer/player centric and are constantly looking to improve the experience both in-store and online.

“We look forward to applying this mindset to the partnership with finding ways to boost GB and our brand to the next level.”

Visit the Hockeystation website online by logging onto www.hockeystation.com.