Great Britain Ice Hockey are excited to unveil a new off-ice brand logo.
The current icon emblazoned on our game jerseys, the Lion, will continue to be worn with pride whenever our athletes take to the ice.
This secondary off-ice logo, the Lions Head, will be seen across various items in our upcoming range of merchandise which launches soon, as well as being utilised to support key communications strategies.
The Lions Head was first seen by eagle-eyed fans when the GB Men took to Denmark to compete in the recent Olympic Qualifiers in Denmark and serves as reminder of the past accomplishments of our athletes and coaches, whilst showing the motivation to modernise and innovate over the coming years to drive GB Ice Hockey to new levels.
The new merchandise range will feature a blend of the the iconic Lion and also the new off-ice logo – and it is with great excitement that news on this will be released in the coming days!
